5 Key Components of a Restaurant Website

23 March 2017
by Dima Cebanas

The catering industry has become highly competitive, and food is one of the most talked-about topics online, be it through food blogs or social media platforms. Most people also turn to the Internet to find new restaurants, whether they’re looking for a place for a quick lunch while out and about or for a romantic evening dinner for two. As such, you need to make sure that your restaurant website is both appealing and easy to use.

1. Mobile-Friendly Navigation

restaurant responsive themeEvery restaurant website should be mobile-friendly, even if it doesn’t cater to walk-ins. Most Internet traffic now comes from the small screen, so a touch-friendly user Interface is essential. Search engines will also penalize your website in mobile search results if they don’t deem it mobile-friendly. Fortunately, many website themes and templates are now responsive, so they look the part on any display size. Take a look at RC – Restaurant & Cafe WordPress Theme

2. Quality Imagery

Food is one of the most visual niches, and visual content is the most important of all for any restaurant website. It’s worth investing a high portion of your budget into exceptional visuals. Aside from the food itself, other content that can really help boost your restaurant business are pictures of your staff and venue. You should also consider having a 360-degree interactive virtual panorama of your establishment.

3. Up-to-Date Menus

One of the most common reasons for people to visit a restaurant website in the first place is to check out the menu and prices. If you don’t bother publishing such information, a lot of people will leave and never look back. Even worse, however, is having outdated menus with incorrect pricing – that’s sure to annoy people! Always provide a copy of your current menu, preferably along with any time-limited specials. RC Theme has beautiful designed menus with photo and description.

4. Visible Contact Information

first screen (header)
bottom section (footer)

If people aren’t looking online for your menu, then they’re almost certainly looking to make a reservation or for directions. Since, in this case, they’ve already shown an interest in eating at your establishment, you certainly don’t want to be losing them at this point! Make sure that your contact information, including a telephone number and email address for making a reservation, is clearly visible on your homepage. Check how this is implemented in RC Theme.

5. Good Search Engine Optimization

Since restaurants are bricks-and-mortar businesses, you can and should take advantage of local SEO. Fortunately, it’s a lot easier to target a specific geographical location than it is to target a nationwide or global audience. As such, you should integrate relevant key phrases, which include references to your location, in your content. Just be sure not to overdo it – SEO should never be obvious.

Final Words for your Restaurant Website

While the above represent the most important features and functions of any restaurant business website, you can and should take your digital marketing efforts even further. One option is to start an active food blog alongside your main website. By frequently providing fresh content, you’ll have more for the search engines to index and more stuff to share on social media.

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